Every good product starts with a rally.
Rally Digital is an independent software studio near Sleaford, designing and building web apps and SaaS products, and building websites for small businesses across Lincolnshire.
Five products shipped solo since July 2026.
What people say
About the founder
I'm George, and I started Rally Digital to design and build the kind of software I'd find useful and software that I would want to use. Clean, fast, and built to last longer than a trend cycle. The name comes from tennis: every good point is a rally, a back-and-forth of small, deliberate exchanges that build toward something bigger. That's how I think about building products.
So far I've built Accordia, a 1-on-1 tool for engineering managers that I've since paused, and SiteTell, a scanner that flags AI-sounding copy on websites, along with its Chrome extension. I also made Out In Time, a game that placed 7th in Godot Wild Jam #97. Right now I'm building TryTestimonials, a simple way for small businesses to collect and show customer testimonials, and building websites for local businesses around Sleaford and the rest of Lincolnshire.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Supabase
- Postgres
- Vercel
- Umbraco
- C#
- .NET
- Godot
What I build
SaaS Products
Independent products designed, built, and operated under the Rally Digital name.
Web Applications
Full-stack web apps built for speed, clarity, and real day-to-day use.
Freelance Web Design
Websites and web apps for small businesses — built properly, maintained ongoing.
Web design in Lincolnshire →Websites for builders, with a live demo →Umbraco Development
Umbraco CMS sites built and looked after, set up so your team can update pages and content themselves without touching code. The CMS I worked in at 3C Shared Services.
Godot Game Development
Games and interactive projects built in Godot, from quick prototypes to finished, playable builds.
Play Out In Time, 7th in Godot Wild Jam #97 →See what yours could look like
Complete websites for fictional local businesses. Click around them the way your customers would.
Fen & Field Construction
A Sleaford building firm's website, with services, a filterable project gallery, full project write-ups and a quote form with photo upload.
Market House Hair & Beauty
An independent Sleaford salon's website, with a full price list, team profiles, a filterable gallery and an enquiry form beside the booking link.
From the studio
SiteTell
A website scanner that detects AI-written content patterns and shows you how to fix them. Live now at getsitetell.com.
View project →
SiteTell for Chrome
The SiteTell AI writing check, as a free Chrome extension. Score any page for AI-sounding patterns without leaving the browser.
View project →
TryTestimonials
A simple testimonial collector for small businesses. Send customers a link, approve what they write, and show it on your site with two lines of code.
Read the case study →
Accordia
A structured 1-on-1 tool for engineering managers, designed, built and run solo. Now paused, with a full case study.
Read the case study →
Out In Time
A puzzle-survival game made for Godot Wild Jam #97, where it placed 7th overall. Evacuate a city before 8pm, then spend your earnings on better tools for the next run.
Read the case study →Where I've been
My journey here wasn't exactly a straight line. I started coding in 2016 with an A-level in Computer Science and, to be honest, hated it. So I went and studied History instead, graduating from the University of East Anglia in 2021. From there I was lost for a while, until I discovered the UK Government's front-end digital coding bootcamp through skills4Life. I completed it in 2023 and landed a job with 3C Shared Services as a front-end digital developer. I spent the next few years there learning the ropes, working in Umbraco, C# and .NET; building new features, working on redesigns (both helping implement them and leading my own), and drafting up demos and ideation for new features and mobile apps.
Then in late July 2026, I took the leap (a scary one) and started Rally Digital. I love the idea of working for myself, taking on a variety of projects and clients, and helping people bring their ideas to life. If you're interested in working with me please get in touch at george@rallydigital.uk.
Get in touch
Whether it's a project or just to say hi, send me a message.
Prefer email? george@rallydigital.uk
rally digital